EGO

Ego Fashion

Fashion Website

Team
Member

2 Members

Magento frontend and Backend developer

Timeline
Timeline

8 Month

Of dedicated work

Client
Member

Haroon Hussain

Industry: Footwear eCommerce Store

Budget
Member

$50,000

Budget for completing the project

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Project Overview

UK’s Online Fashion Brand for women

EGO was not that easy to revamp…. But So far we have done it excellently and won each and every challenge on EGO. At the very beginning when EGO came to our table the main challenge was to keep it in the Magento1 or Should we strategically move on with the process by migrating from M1 to M2. At that time EGO was having decent orders and serving a good number of customers around the globe but we still wanted to Expand ourselves with the latest tech stack like ApplePay, Exponea Integration and klevu Smart Search features. Challenges we have faced and overcome with are:

Overview
Ego Goals
Ego Goals

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Goals & Objective

We pushed our limits to achieve the brand’s Ambitions

Our team has extensive experience of creating innovative & optimal solutions as per the brand requirements.

Audience Captive Art Works

Ego Goals

The artwork by us proves to be eye-catching for the audience that magnetizes them to make a click and access the website.

Self-Intuitive User Interface

Ego Goals

The User Interface we craft is always user-friendly and captivating that makes the users access the sites easily and with no hassle.

Ego

Enable Custom Functionalities

Ego Goals

Our professional and skilled team members allow custom functionalities that go as per the needs of customers or clients.

Integrate 3rd API & Softwares

Ego Goals

By allowing 3rd party API integration we expand the functionality without spending much time in development.

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Challenges and Solutions

Multiple Challenges We Tamed

Everything just comes with some challenges, similarly, there were some fundamental challenges during this app development, But so far we have done it excellently and won every challenge on EGO.

Solutions Solutions

Challenge: hassle-free Migration from magento 1 to magento 2

Solution: If we peep into the emerging days of EGO, when its sale was just reaching an approx. figure of 50k that year, we, at Emizentech, picked Magento2 Cloud Commerce version 2.2.5 to strengthen the sprouting roots of EGO.

Challenge: Manage Traffic Load During the Peak Hours

Solution: We have planned to set up a new server and develop an application which is responsible to process and export the product feeds on their scheduled time. This application helps us to faster the feed exporting and bypass the load from the main Store.

Challenge: Enable Efficient CRM along with Customer Tracking

Solution: We have integrated and built up Exponea CRM and tracking system. Which is responsible to keep a good relation with customers and retain. With the help of exonea now the admin is able to keep a good track of customer journey, With Exponea admin can perform diverse promotional activities.

Challenge: Enable Smart Search for enhance customer experience.

Solution: To make product search hassle free we enabled smart search like klevu but while implementing klevue we faced similar challenge like faced while feed export. Klevue data used to be synched once on a daily basis which also caused extra server load. So have managed the data syncing through the Feed application using an external server.

Wireframes
Wireframes

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Wireframe

Displayed Website Architecture Visually

Wireframing is an important communication between developing team and decision makers. Through wireframes we created an opportunity to walk through the structure of the website without getting side-tracked by design elements such as colors and images.

Wireframes
Typography Top Image
Typography Bottom Image

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Wireframe

Color and Typography

Wireframing is an important communication between developing team and decision makers. Through wireframes we created an opportunity to walk through the structure of the website without getting side-tracked by design elements such as colors and images.

Color Image
Ego Font Image

Lato

Visuals Title Image

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Visuals DESIGN

Multiple Challenges We Tamed

Everything just comes with some challenges, similarly, there were some fundamental challenges during this app development, But so far we have done it excellently and won every challenge on EGO.

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Stacks Bottom Image

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Tech Stack

Multiple Challenges We Tamed

Everything just comes with some challenges, similarly, there were some fundamental challenges during this app development, But so far we have done it excellently and won every challenge on EGO.

Ego Stacks
Ego Stacks

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