How To Develop An Online Jewellery Shopping App or Store

Last Updated on January 21, 2022

Jewellery has been an important part of human lifestyle for ages and it also holds a high rank in increasing the gross national income of the country. Jewellery has always been an asset to people across the globe. However, if we take a closer look, the jewellery business is finding it hard to match its potential in this technologically driven world. Buyers nowadays prefer to have shop everything online while having fun with their family. They have got accustomed to everything arriving at their doorsteps. This new aspect has created a wide gap between the jewellery buyers and sellers.

Apperantly every business as well as jewellery industry needs to go online because of the consequential changes in the behaviour of the customers. Jewellery mobile applications are shortening this gap between the jewellery business and customers.

Types of Jewellery Shopping mobile app

At the moment, there are three types of jewellery shopping app in the market and we will discuss how they function.

1. Jewellery App dedicated to a Single Brand

This type of jewellery app focuses on promoting and showcasing a single brand of jewellery. A jewellery business of a particular company develops this kind of app where a wide range of their self-developed jewellery products are displayed on the main screen of the app. Customers who are loyal to a specific brand of jewellery tend to enjoy this type of app where they can easily shop products of the brand they trust.

2. Jewellery App that includes Multiple Brands

As we can guess by the name, this type of app includes jewellery products of various brands in a single mobile app. Customers love variety while buying something of their liking and the same goes with the jewellery products. Purpose of this type of jewellery app is simply to attract customers who love to experience different brands before closing down on a product. Customers have on display a variety of world-class jewellery brands under one roof through this type of app.

3. Jewellery Catalog App

Jewellery catalogue app is a highly flexible android supported mobile app which presents the customers a catalog of a large number of jewellery items with the help of a custom list of properties. It also helps out small scale businesses by providing them products from a single place. Customers can have a long list of all the jewellery items with an attractive price tag. This type of jewellery app provides assistance to small scale businesses to showcase their jewellery products for their business aspects using smartphones.

Why invest in developing a Jewellery App or Online Store?

In the year 2019, the global jewellery market amounted a total of over 21 billion euros. A large amount of revenue generated through the jewellery business came from major superpowers of the world with China at the top followed by the United States, Japan and India. The value of the jewellery market is expected to increase from an estimate of 279 billion U.S. dollars to about 480.5 billion U.S. dollars by the year 2025. Annual global sales are estimated to grow by 5-6% every year.

Amount Spent by People on Jewellery Products Over Time

Major Jewellery Brands as Per the No of Searches

Monetization Opportunities Offered by Jewellery eCommerce app

Sales Commission

This is the simplest and easiest way of monetization technique in which flat commission dollar value is paid per unit of sale. The unit of measurement for which commission is paid in the case of jewellery business depends completely on the company’s objectives. The jewellery company associated with the mobile app pays to strike a sales commission on a particular amount of sale of the company’s products.

In-app Advertisements

In-app advertising has been an effective tool for monetizing their app by for the past many years. In this monetization technique, the mobile app gets paid through various companies for presenting them to the world through advertisements within the app. With the help of sophisticated data tracking and user targeting, the environment within an app helps the advertisers to reach their users with pinpoint accuracy.

Manufacturing Profit

In the wake of some manufacturing defect, business owners look to transfer finished goods from a factory to warehouse at a marked up price. These products arrive at the warehouse by adding a certain pre-set margin called manufacturing profit. This manufacturing profit is a great option for a jewellery app to monetize its need.

Premium Membership

Through premium membership, app owners can tremendously monetize their app. Premium members are those who pay up extra to have access to all the latest and exclusive jewellery products added to the app. Premium members pay up extra to have a look and buy the latest collection jewellery and the app developers get a valuable amount to invest in the app and this creates a win-win situation for both the parties.

Popular Mobile Apps for Jewellery Shopping

Bluestone, Ross and Simons, Tiffany & Co., CaratLane, Kay Jewellers, Sterling Jewelers, James Allen, Blue Nile and Jewellery.com are some popular jewellery shopping apps and online stores.

Attributes of a successful online jewellery app

Photography and videography

Photography and videography are pretty important if you are looking to get yourself on the gravy-train of online jewellery shopping. Customers will only be able to see the photos and videos of the jewellery products therefore both of them should be crystal clear in order to attract the customers.

Purity Certification and product details

Certification of the jewellery product should be presented to the customers to make them believe the product they are selling is genuine. Details of products also need to be shared in case the customer wants to have a look of the product somewhere else.

Lifetime Exchange and Buyback

Providing the option of lifetime exchange helps the business owners to create a great rapport with their customers. Customers are assured that there is no threshold on the time under which they need to exchange the product they bought. Buyback option should also be made available for the customers to buy back a product they returned.

Free shipping and insurance

Free shipping is another way of gaining the trust of the customers as they know that they don’t need to pay anything extra apart from the actual price of the item they are buying. Insurance of jewellery product should also be provided to the customers in case their jewellery gets misplaced.

Also Read: Best Shipping Platforms for Your eCommerce Store

Provide jewellery assistant

A jewellery assistant should be provided to all the customers which will guide them through the whole shopping process. He will keep them updated with all the latest trends going on in the market and which set of jewellery will suit them personality and budget-wise.

Offer jewellery customization

Free of cost jewellery customization should be offered to customers when they want to select a piece of jewellery. They should be assured that all of their demands would be met in regards to customizing a set of jewellery according to their needs.

Offer try and buy facility

Providing try and buy facility will further increase the trust of customers on their jewellery providers. In this way, they can order a piece of jewellery to try it at their home and select the one which suits them.

Provide Jewellery guide

A proper jewellery guide should be provided which would contain all the prices, certifications, gems, diamonds, gold colours to show the customers. The customers can go through this jewellery guide to select the jewellery they were looking for and also clear all their doubts regarding certifications.

Custom and personalized packaging

Since a jewellery set is a fragile item therefore it should be packed with all the mindfulness and with customized wrapping which will protect the jewellery from any potential danger along the way.

Display live market rates

Live market rates should be constantly displayed on the app which will give the customers assurance that they are buying the product at the appropriate price. Customers can also manage their budget according to the live market rates.

100% Return policy

When the customers have the assurity that they will be able to return the jewellery in case they bought it and it didn’t turn out to be the way they thought of it, then they can go on a shopping spree without caring a thing in the world.

General Features in a Jewellery Shopping App

User Panel Features

• Easy log in/registration via email or social profile
• Create/manage profile
• Browse products and add to wishlist
• View product quality certifications
• Assistance via live chat
• Add to cart
• Physical store locator
• Order for bespoke jewellery
• Manage orders and track delivery
• View and give ratings and reviews
• Multicurrency payment options
• Multilingual support
• Push notifications

Jewellery Retailer Panel Features

• User signup/login
• Category management
• Product management
• Price management
• Add discounts and offers
• Create/manage shop listing
• Add daily deals and group deals
• Invoice management
• Add certificates and integrate with certificate providers
• Provide support and answer customer queries via chat

Admin Panel Features

• Secure login
• Manage retailer listings
• Manage jewellery product catalog
• Manage and maintain product quality standards
• Review product pricing
• Manage CMS
• Manage user profiles
• Manage categories
• Manage product shipping
• Track jewellery product delivery in realtime
• View earnings and generate various reports
• Analyze user behaviour and sales data

Advanced features to include in a jewellery shopping app

1. Social login or sign up

In earlier days you needed to sign up by providing all of your important details but nowadays all the apps include social media sign up. After signing in through social media, you don’t need to remember your id or password for logging in the next time.

2. Chatbot support

Whenever you log in the app, you will find a chatbot that will text you on your screen. This chatbot will clear all your doubts regarding the functioning of the app and guide you through the app.

Also Read: Best ChatBot Development Platforms for eCommerce

3. Push Notification

Reminders regarding all the latest collection of jewellery that has been updated are needed to be sent to the customers. Customers are also reminded of any sale or discount on their favourite brand jewellery.

4. Smart search

Search should be made easier by allowing the customers to search their favourite piece of jewellery through the modes of using an image or using their voice through their smartphones. Typing the name or details of jewellery can prove to be a tedious task.

5. In-App camera

In-app camera will provide assistance to the customers which will allow them to have a virtual conversation with the jewellery assistants on the app.

6. Effective CRM System

An effective CRM System plays a key role in maintaining the relationship between the app handlers and the customers. Proper utilization of CRM can support admins in creating a great rapport with the customers.

7. Efficient Content Management System

The content management system needs to work efficiently in order to keep all the important content related to the customers and jewellery up to date. Attractive content is the thing that will lure the customers to the app.

8. Multiple Payment Options

There should be flexibility in terms of mode of payments for the customers. Debit cards, credit cards, UPI, PayPal are some modes of payments that the customers desire and should be provided to them.

Also Read: Best Payment Gateways for eCommerce Stores & Apps

9. Multilingual & Currency support

Your app should have the support to allow the customers to pay in whichever currency they want to pay. Customers from all across the globe use the jewellery ad it would be pretty easy for them to stuff if they pay in the currency of their country.

10. Loyalty Programs

Customers which have been associated with the app for a pretty long time and buys jewellery on a consistent basis are eligible for the loyalty programs which includes various types of offers and discounts.

11. Real-time dashboards and analytics

The real-time dashboard is a dashboard that includes visualizations which are automatically updated with the most current data available. This feature helps a lot in keeping the customers updated with all types of latest products in the app.

12. PIM Integration

PIM integration systems are necessary to integrate into an app as they hold all the necessary data related to all the product information which is present within an enterprise. These systems, in general, are present with other applications for example, inventory management systems.

13. Marketing and promotion tools

Marketing and Promotion tools are the ones that prove beneficial in attracting new users by offering them coupons and discounts on their jewellery bills.

14. Tax Management

Through this feature, customers will get to know the immediate update of all the changes that have been made in the tax rates and this will create trust between the sellers and buyers.

15. Order Management Integration

Order integration helps a business to manage different stages of customer orders. Its prime job is to track the real-time status of the orders and alerts in case there are any unexpected delays.

16. Consider offering PWA along with the app

Merging the app with PWA will prove to be a masterstroke in making the app irresistible for the customers. A progressive web application is a type of application software which is delivered through the web. It is built by making use of common web technologies including HTML, CSS and Javascript. Integrating PWA will potentially eliminate the need for various native apps that are in existence today.

Also Read: Why You Should Use PWA for Your eCommerce Store

Tech stack required for jewellery development app

• Mobile SDK: Android and ios
• Push Notifications: Twilio, Push.io
• Payments: Braintree & PayPal, Stripe, E-Wallets
• Datastax: for Data Management
• GWT: for Powerful Programming
• Debian: the Universal Operating System
• Database: HBase, MongoDB, Cassandra, Postgress, Mail Chimp Integration
• SMS, Voice and Phone Verification: Nexmo, Twilio
• Real-time Analytics: Spark, Hadoop, BigData, Cisco, IBM, Apache Flink
• Streaming Media System: Wowza Streaming Engine, Nimble Streamer
• Cloud Environment: AWS

Team Structure for Jewellery app development

• Project Manager
• Back-end Developers
• QA Testers
• Delivery Manager
• UX/UI Designers
• Android/ios Developers

Total cost estimate to develop a jewellery app

Total estimation of the cost depends upon various factors:

• Business Model
• App type: Web App Development/Mobile App Development
• Platform: ios App Development/ Android App Development/ Cross-Platform App Development
• App functionality: If you include basic features in the app then it will cost less in comparison to the inclusion of advanced features

If we take all these things into consideration then on an average an app with basic features will cost in a window of $10000 to $20000.

While on the other hand, a fully-functional advanced app development costs in a range of $150,000-$450,000.

Conclusion

Jewellery shopping has always been energy-sapping as you have to move from stores to stores in order to finally decide on a set that is worth your money. However, in this time of the pandemic, almost all the businesses have moved online and this has turned out to be a blessing in disguise for online jewellery shopping apps. It has made life a lot easier for jewellery shoppers since they can choose stuff without having to trudge in the sun. So, in case you if you ever wanted to develop a jewellery shopping app then this might be the perfect time for you to get in touch with a reputed mobile app development company.